marketing

Marketers need to like advertising, not reject it, find inspiration from it and find out what customers want from it

Users can choose different brands of home devices according to their preferences, and can also achieve "one screen to control multiple ends".

When calculating the cost of customer acquisition, it is important to measure the entire life cycle of a single customer

From a marketing perspective, it's better to give away anything than an experience

In our highly connected digital world, an all-round marketing approach can help brands bridge the gap between online and offline consumer behavior. However, promoting an effective multi touch strategy has its unique challenges, and our strategy is often effective only when we know it.

What to choose to raise the marketing methods need to be based on the actual situation of the enterprise to choose

Marketing to different income target groups must require a targeted approach, rather than all having one set of methods to go by.

Marketing is not the same as selling, and selling is not the same as marketing

Although the marketing technology MarTech is becoming more and more influential and important in marketing, many enterprises have specialized in MarTech, but as a relatively new type of work and category, what is MarTech's job responsibility? What on earth is it doing? What is the function?

The amount of data collected, stored, processed, analysed and used to re-target customers, the problems associated with these data-related efforts are that it needs to be managed more and it is only becoming more difficult to use