Most female leaders of Fortune 500 companies do not go straight into the "most competitive industries".

Creativity is the ability to generate new and practical ideas. This quality is favored, but few people talk about the many negative characteristics that come with it. Recognizing these negative tendencies can help people better understand their own or others' creativity.

Good leaders identify opportunities in the face of adversity and try to exploit them

The execution is not in place, emphasizing the objective difficulties and other issues, and focusing on execution and details is the best measure for marketing innovation. It is temporarily summarized as "ten equals zero".

Take a look at the following classic stories and you might get a glimpse of another dimension of management

If a company wants to become a century old shop, the most important thing is never to lose the advantages brought by entrepreneurial mentality - interpersonal relationship, sense of urgency, creativity, and every employee's sense of responsibility for the company.

Independent video ads, which are automatically played on the article page, are becoming more and more popular among advertisers. This format is a way to replace the scarce and expensive streaming video insertion, just like the advertisement played before the video.

The question about the last contact of consumers is the most popular one among retail marketing practitioners, and it has been argued as attribution for more than ten years. In today's marketing world, consumers shop through various terminal devices and channels. Therefore, it is outdated and inefficient to simply attribute the sales achievement to the last interaction before purchase. This is because you may overemphasize the bottom of the funnel and neglect all the efforts made when filling the top of the funnel.

The competition of fast fashion brands has become increasingly fierce. Now the focus of these brands' competition has shifted to fighting for online market share, and "visual search" provides a new way to obtain market share.

Users can choose different brands of home devices according to their preferences, and can also achieve "one screen to control multiple ends".

Never think about your customers from your own point of view

Sales is about selling a product, whereas marketing is about selling a brand, and the core business skills of the two are different.

Why do you only have two or three thousand dollars a month, while some people can be worth as much as one billion dollars? Maybe you will retort me, saying how likely is it that everyone is worth one billion dollars? Yes, it is not realistic, but after efforts, there are always a lot of people with a monthly salary of 8000 dollars, right? Although you can't reach the level of wealth, you won't be looked down upon by your girlfriend and can't afford to pay the down payment of your mortgage, right?

The most promising entrepreneurial industries at the moment

Entrepreneurship is becoming more and more the currency to be talked about in this day and age.

In order for a project to be "guaranteed", it is important for investors to fully investigate the riskiness of the project

As we all know in the entrepreneurial circle, the most difficult is the creation of "from zero to one", and the most difficult stage may be the first year from zero. I believe it goes without saying that you may also have observed that many newly opened restaurants have collapsed in a year or two, and many mobile apps have stopped serving soon. According to data from Bloomberg News Agency, 8/10 of innovative enterprises failed in the first 18 months of entrepreneurship, which can be said to be the peak of failure. What kind of cycle will there be in the initial stage of entrepreneurship, and how to deal with it?

Spend your time on things that are meaningful and valuable

Chanel is a French luxury brand founded by Coco Chanel (formerly Gabrielle Bonheur Chanel) in 1910 in France, with three main categories of products: fashion and accessories, perfume, make-up and skincare, and watches/ fine jewellery.

Since its establishment in 1876, Mitsui has become one of the largest general trading companies in Japan.

Reuters was one of the world's first news agencies to be founded and is the largest news agency in the UK and one of the four largest news agencies in the West. Reuters is one of the world's top three multimedia news agencies, providing a wide range of news and financial data and operating in 128 countries.

Over the years, the Kering group has grown to become the third largest luxury goods group in the world, with additional products in the sports and lifestyle sectors as well as in retail. Today, the Kering group has a wide range of brands in more than 120 countries and employs 35,000 people.

Volkswagen is a car manufacturing company based in Wolfsburg, Germany, and is the core company of the Volkswagen Group, one of the world's four largest car manufacturers.

Wal Mart Department Store Co., Ltd. is a worldwide chain enterprise in the United States. It is the largest company in the world in terms of turnover. It has ranked first among Fortune Global 500 enterprises for seven consecutive years. Wal Mart has 8500 stores in 15 countries around the world. Wal Mart operates in 50 states and Puerto Rico. Wal Mart mainly has four business modes: Wal Mart Shopping Mall, Sam's Club, Wal Mart Stores and Wal Mart Community Stores.

Tim Cook, born in Alabama on November 1, 1960, is the CEO of Apple and the Chairman of the Advisory Committee of the School of Economics and Management of Tsinghua University.

To launch a big boat you must first find deep water

In his view, this was a demo venture for the university. This, however, laid a solid foundation for Keep's rapid development

Although Ortega has become the richest man in clothing, worth more than even the founder of Nike, Phil knight, there will always be people in the industry who mock Ortega by calling him the "King of copycats".

He was the one-time godfather of Hollywood - Louis Meyer - a born money-maker.

Jimmy Donald Wales is one of the founders of Wikipedia. He is now the honorary chairman of the council of the Wikimedia Foundation and owns a for-profit company called Wikia (which has no direct relationship with Wikipedia). In May 2006, Wales was selected by Time magazine as one of the 100 most influential people.