There are many methods of Internet marketing. The main ones include search engine marketing such as Baidu. Email marketing, video marketing and so on. What kind of marketing method you choose needs to be selected according to the actual situation of the enterprise. Now recommend always enterprise marketing methods.
1, Search engine marketing
Search engine marketing promotion is divided into SEO and PPC two kinds of promotion. SEO, that is, search engine optimization, is through the company website structure characteristics (internal link structure characteristics, the company website physical structure characteristics, the company website logical structure), high quality high quality company website theme content rich valuable, further optimization related to external links, make the company website more friendly to customers and search engines, so as to obtain superior ranking on search engines, for the company website. This results in superior rankings on search engines and introduces data flow to the company's website.
PPC refers to the purchase of advertising space on search results pages for marketing purposes. Various search engines have released their own advertising systems, but in different forms. The superiority of search engine advertising lies in relevance, as the ads are only displayed in search referral results or relevant subject style pages.
In summary, advertising on search engines makes more sense than traditional advertising and can achieve higher customer conversion rates.
2, Email marketing
Email marketing promotion is a way of building trust and confidence with customers by providing information about industries and products to desired customers by way of email through subscription. Most companies and corporate websites already use email marketing methods. After all, email has long been one of the basic application services of the mobile Internet.
3, Instant messaging marketing
In short, it is a marketing method that uses mobile Internet online chat tools for in-depth promotional outreach.
Culture building, off-the-wall marketing and promotion may get a lot of data flow, but not only do customers not identify with your brand, they have even blacklisted it;
A sensible and in-depth marketing strategy therefore requires that we give due consideration to providing customers with information content that is of personal use.
4, Viral marketing
Viral marketing is not about using viruses or rogue software for in-depth promotion, but about guiding and stimulating customers to actively promote themselves in depth, based on a set of sensible and effective point systems. It is a customer-based marketing model.
5, BBS marketing promotion
No need to explain in detail. I think this application has been very common, especially for individual webmasters. Of course, for companies, BBS marketing and promotion should be "specialized" and "refined".
6, Image marketing
Corporate brand image is a change in the sales market situation, in a clear business model at the same time should maintain a rational attitude, which is now colloquially known as "CI".
Throughout the entire process of corporate management, it requires the company to further develop its identity and uniqueness in order to maintain its sustainable business objectives, strategic principles, technical means and management strategies.
Corporate brand identity is not a one-off process, it is a whole process from start to finish. The corporate brand image should not only be introduced into the concept, but also the marketing management behaviour of the enterprise into the track of "CI".
7, Integrated marketing
Integrated marketing promotion is a popular marketing concept and method in Western countries since the 1990s. Compared with the traditional "product-centric" marketing, it focuses more on "customer-centric"; it focuses on marketing, i.e. promotion, i.e. communication with customers through various channels, and establishing brand relationships with customers.
8, RSS marketing
RSS marketing is an immature form of marketing. Even in developed countries such as the US and Europe, there are still many customers who know nothing about it. According to RSS, there are many people in the mobile internet industry, mainly subscribing to logs and information, but the probability that customers can subscribe to advertising information content is even less.
9, SN marketing
SN:Social network, i.e. social networking, is one of the features of mobile internet web 2.0.
SN marketing promotion is based on the basic concept of circles, contacts and six dimensions, i.e., circles and clubs with clear themes and styles for in-depth self-expansion marketing strategies. Usually, the recommendation system of team members is the main form, providing the possibility of precise marketing, while the conversion rate preference of sales is actually.
10, Creative advertising and marketing
Creative marketing promotions and creative company advertising can deepen brand impact and brand appeal.
These 10 marketing methods are applicable to the marketing of all types of online products. Of course, it is not necessary to use them all, just choose one or two of them.